Privacy policy

1. Name and contact details of the data controller and the data protection officer

This privacy statement applies to the processing of data carried out by:

The Data Controller: SIA "La Coquette" (hereinafter referred to as La Coquette), Reg. No.: LV42103055132 | Address: Tirgoņu iela 22 - 5, Liepāja, LV-3401, Latvia.

Email: info@egotlingerie.com

2. Collection and storage of personal data, as well as its nature, purpose and use

a. By visiting the website

When you access the Egotlingerie website, the browser installed on your device automatically sends information to our website's server. This information is temporarily stored in a log file.

The following information is collected without any action on your part and recorded until it is automatically deleted within four weeks:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the retrieved file
  • The type and version of the browser and other information transmitted by the browser (such as your computer's operating system, the name of your service provider, geographical origin, the language setting, etc.).

We process the above-mentioned data for the following purposes:

  • To ensure good website connection
  • To ensure the comfortable use of our website
  • To assess the safety and stability of the system, as well as
  • For other administrative purposes (tracking orders, requests and customer returns).

The deletion of your data saved by Egotlingerie does not preclude such data, from being stored by our hosting provider for a sufficiently long period of time (defined on a case-by-case basis according to the procedure initiated by the rights representative) for the prosecution of criminal acts pursuant to regulatory obligations.

We also use cookies and analysis services when you visit our website. You will find more detailed information on this subject in numbers 4 and 5 of this data protection statement.

b. Placing an order as a guest

If you wish to order products as a guest on our website, we collect the following information:

  • Title, first name, surname
  • A valid email address
  • Address and country
  • Date of birth
  • Payment data, depending on the payment method you have chosen (for example, credit card data or bank details).

This data is collected:

  • To identify you as a contractual partner
  • To check the plausibility of the data entered
  • To process the payment of your order
  • For the settlement of any guarantee claims that may exist and the exercise of any claims against you.

In order to ensure that your order is processed quickly and easily, and that any questions you may have are answered as quickly as possible, you also have the option of providing additional information:

  • Your telephone number and your mobile number
  • An alternative delivery address.

The provision of this data is optional.

The personal data collected for the order will be retained:

  • As part of the management and fulfilment of your orders, throughout the duration of our commercial relationship, until the expiry of your legal guarantee.
  • Beyond that, your data will be archived until the expiry of the applicable limitation periods: five (5) years from the delivery of the order.

This data may, however, be retained for a longer period, by virtue of a legal obligation to which Egotlingerie is subject, in particular due to fiscal and commercial retention obligations (ten (10) years for orders over 120 euros).

c. When you subscribe to our newsletter

We offer a newsletter containing personalised product recommendations from our range and information about our special offers (for example, competitions, discounts, exceptional offers). In order to prepare and send the newsletter, we are required to process personal data about you, including information relating to your online activity.

c.1. If you subscribe to our newsletter:

If you have given your express consent in accordance, we will use your email address for the purpose of sending you our newsletter on a regular basis. To receive the newsletter, simply enter an email address. You will then receive an email asking you to confirm your subscription to the newsletter. This allows us to verify that the subscription request has been made on your behalf.

How the personalised newsletter works

Our newsletter is offered exclusively for personalised information, with the aim of informing you only of offers that interest you and correspond to your needs. For this reason, in addition to your email address, we also use other available information about you, such as your customer data contained in your user account, your purchase history and your activity on the site (for example, your wish list, the contents of your baskets, your product searches, the product pages viewed) in order to provide you with personalised content.

In this context, your purchasing behaviour and your activity on the online store are recorded on the basis of your consent, and this information is analysed in order to select suitable content and is associated with your user account. Your profile information will not be used for any other purpose and will not be passed on to third parties.

Cookies or pixels (tags that collect information such as IP address, browser type and version, email client and date and time of consultation) are also used for analysis purposes. This enables us to know who opens the email and clicks on the links it contains. If you do not wish to be the subject of these analyses, you can unsubscribe from our newsletter at any time.

c.2. In the event of unsubscribing from our newsletter:

You can unsubscribe from this newsletter at any time, without having to provide a reason, either by clicking on the corresponding link in the email, directly in your user account or by sending a message to info@egotlingerie.com. Once you have unsubscribed, you will no longer receive the newsletter.

3. Transmission of data to third parties

Your personal data is only passed on to third parties in the cases specified below.

This includes, in particular, transmission to companies for administrative purposes and to ensure centralised customer management with regard to our contractual relationship, as well as transmission to transport and logistics companies for the purpose of delivering the goods you have ordered and transmission of payment data to payment service providers and/or banks for the purpose of carrying out a payment transaction.

It also includes transmission to companies for the purposes of operational support for customers, customer account reviews and product reservations. The data transmitted will only be used by third parties for the purposes specified.

d.1. Bank card payment solution

When payment is made by bank card, Egotlingerie ensures the validity of the information entered thanks to the 3D Secure security process which ensures secure payment and ensures that the payment is carried out correctly.

No banking information is stored on our site. Your bank data is entered directly on the secure server of our technical and financial partner Stripe, a service provider offering guarantees in terms of personal data protection.

The banking information you provide is encrypted on your own computer and will never circulate unencrypted on the Internet.

Please note that your credit card will not be charged until your order has left our warehouse.

4. Cookies

We use cookies. These are small files that your browser creates automatically and which are stored on your mobile device (laptop, tablet, smartphone or similar) when you visit the site. Cookies do not cause any damage to your device, nor do they contain viruses, Trojan horses or other malware.

The cookie stores information linked to the device used. This does not mean that we are directly informed of your identity.

Cookies are used to make your use of our site more pleasant for you.

For example, we use session cookies to recognise that you have already visited certain pages on our site, that you have already logged in to your user account or that you have already logged in to view your shopping basket. These are automatically deleted once you leave our site.

We also use temporary cookies to optimise the functionalities of the site. They are stored on your device for a specified period of time. If you revisit our site to use our services, you will be automatically recognised, along with the entries and settings you have made, so that you do not have to re-enter them.

Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message is always displayed before a new cookie is created. However, the complete deactivation of cookies may prevent you from using all the functions of our website.

5. Analysis tools (services used for tracking and targeting)

The tracking and targeting measures described below, which we have implemented.

With the tracking measures used, we want to ensure that our website is designed to meet the needs of our customers and that our website is continually optimised. We also use tracking measures to statistically record the use of our website and to evaluate it for you with the aim of optimising our offer.

f.1. Google Analytics

In order to design and optimise our website, we use Google Analytics. The information generated by Cookies concerns your use of the website on:

  • Your browser (type and version)
  • The operating system
  • The referring URL (the site that linked you to our website)
  • The hostname of the querying computer (IP address)
  • The time the server was consulted

This information is used to analyse the use of the site, to compile reports on the activities of the site for the purpose of carrying out market research to help optimise the design of the website and to provide this website with other services related to the use of websites and the Internet. This data may be communicated to third parties in the event of a legal obligation or when third parties are mandated to process this data.

Under no circumstances will your IP address be linked to other Google data. IP addresses are processed anonymously so that no link is possible (IP masking), making any identification impossible.

Depending on the options you have accepted, we activate the Google Analytics advertising functionalities. These functionalities generate reports on target audiences and demographic characteristics (age, gender, areas of interest), as well as on the effectiveness of our marketing campaigns.

The data comes from Google campaigns, targeted advertising and the Display network (an advertising delivery channel), as well as from visitors identified by third-party partners. Your identity is not directly revealed, which enables us to assess user behaviour without identifying you, in order to optimise our marketing approaches.

We also use the "Advanced Conversions" functionality to more accurately measure conversions across different channels and to compensate for any gaps in data collection. This helps us to better understand the effectiveness of certain advertising campaigns and to offer adverts tailored to your interests, both on our site and via Google.

This is a functionality specific to the Google network, which we apply for analytics and other purposes.

f.2. Google Tag Manager

Our website uses the Google Tag Manager service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). This service allows us to manage the tools mentioned in this privacy policy, with specific details provided in the dedicated sections of the document.

Google Tag Manager, which implements the tags (trackers), triggers other tags which, under certain circumstances, collect data.

Google Tag Manager does not have access to this data. If a deactivation is carried out at domain or cookie level, it applies to all tracking tags managed via Google Tag Manager. In addition, Google Tag Manager itself does not store or read any information on users' devices, nor does it perform any independent data analysis.

f.3. Meta Conversions API (Facebook)

On our website, we use the Conversions API tracking tool from the American company Meta Platforms Inc. The data is transferred to Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland), the data controller in Europe.

Using these tools, we can target Facebook Ads for users who have shown an interest in our online offer or who have specific characteristics (for example, interests in certain topics or products, determined based on the sites visited) that we share with Meta ("Custom Audiences"). The Meta Pixel and Conversions API also enable Meta to track visitors to our site on different devices in order to include them in a target group for the display of adverts ("Facebook Ads").

Additional cookies are installed to record personal data relating to the use of our site, such as the pages visited, the search terms used, connection information and the HTTP header (IP address, browser details, referrer). The data sent to Meta is first encrypted locally before being transmitted via a secure connection for comparison with the data encrypted by Meta. Custom Audiences do not allow you to be personally identified, although the data is stored and processed by Meta, which may establish a link with the profile of the user concerned.

Through the Conversions API, Facebook receives information about your visit to our website and your behaviour on it. If you are registered with a Facebook service, Facebook may create a link between your visit to our site and your account.

6. Data security

We use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or unauthorised access by third parties. Our security measures are constantly being improved in line with technological developments.